When developing the concept for Solemagz, I wanted to ensure that their content was tailored to their readers' specific needs. To achieve this, I created personas representing the different types of users I was targeting.  Their primary audience consists of individuals between the ages of 22 and 40 who share a mutual passion for sneakers.

Once I had the idea for the target audience of Solemagz, I set to work creating a mood board that included a carefully curated selection of typography, layout direction, graphic elements, and photography. My primary objective was to evoke a sense of playfulness, creativity, boldness, and dynamism throughout the magazine that accurately captured the energy and essence of sneaker culture.

Solemagz's first issue is dedicated to Nike and Air Jordan, featuring 72 pages of insightful content. They've divided their content into three sections: Kickz Lesson for a deep dive into sneaker culture, Kickz Art showcasing the best illustrations and sneaker customization by artists, and Kickz Guidance providing fashion-forward tips on pairing sneakers with different outfits.

With each magazine the buyer gets a free trading card set. The aim of this unique and exciting addition is to provide a fun and engaging way for sneaker enthusiasts to delve deeper into the shoes they love. With these cards, readers can expand their knowledge and learn interesting facts about their favorite sneakers.

As someone who's passionate about collecting and customizing sneakers, it can be challenging to find the time to really dig into this hobby. This magazine does all the work for you. Through this project, I've not only gained valuable insight into the intricate process of creating a magazine, but I've also discovered numerous fascinating facts about sneakers.